The Triad Way
Triad Strategies has evolved since 2001, but our commitment to our clients and our work in public affairs has remained constant. We maintain a culture that supports high-performing teams and honors our firm’s purpose: Diverse voices should have a say in decisions that matter.
We have embarked on a journey to define a set of behaviors that have led to our success as an organization and will be vital for our future. These 30 fundamental behaviors are known as The Triad Way, and describe how we work with our clients, strategic partners, community partners, public officials and most importantly, each other. These behaviors comprise the very foundation of our competitive advantage in the marketplace.
We must live them every day. That is why Team Triad ritualizes these fundamentals constantly. We dedicate time during every internal meeting to focus on one fundamental. We discuss how we practice it in our daily routines, how we are working to improve that behavior if we fall short, and how to ensure it remains a part of Triad’s culture.
The Triad Way is essential to the success of our team, and we remain committed to honoring it.