Roy Wells is the public face of Triad Strategies, who took an idea and shaped it into one of Pennsylvania’s most successful public affairs firms. He saw an industry that was stale and stagnant and turned it upside down by creating a full-service firm where clients had access not only to top-notch governmental relations, but also true communications, grassroots and business development professionals.
Before entering the private sector, Roy spent seven years working in the General Assembly and the Pennsylvania Treasury Department. As deputy state treasurer, he directed the preparation, introduction, and passage of key legislation and served as liaison between the Treasury Department and House and Senate leadership and other members of the General Assembly.
Before that, he was a budget analyst for the House Appropriations Committee, working with the departments of Commerce, Corrections, Probation and Parole, Attorney General and Auditor General. He also had oversight responsibility for the Commonwealth’s economic development programs and was the rural policy coordinator for the House majority caucus. He served as senior staff to both House and Senate.
Mike joined Triad after serving former Gov. Tom Ridge as executive deputy secretary at the Pennsylvania Department of Labor & Industry, functioning as chief operating officer for the Commonwealth’s fourth-largest state agency, with more than 6,000 employees and an operating budget of nearly $1 billion. He also served former Governors Dick Thornburgh and Mark Schweiker, and before that was an aide to U.S. Sen. John Heinz.
Mike is the driving force behind the Triad lobbying team and maintains an extensive network of relationships with some of the most prominent elected officials in the state, Republican and Democrat alike. In 2010, Gov. Tom Corbett tapped Mike to head his transition team on labor and workforce issues. He served on the transition advisory team of President George W. Bush in 2000 and was tapped by the Bush-Cheney 2004 campaign to serve as a Pennsylvania Coalition leader.
The newest member of our team, Todd had been a fixture in the Pennsylvania General Assembly for 13 years and earned a reputation as a key player in a world of complex issues. He served as chief of staff to the majority leader in the House of Representatives, where he was front-and-center for every major public policy decision.
He also served as executive director of the Republican Policy Committee and director of communications for the House Republican Appropriations Committee. Todd also served as communications director for the Pennsylvania Chamber of Business & Industry, the state’s largest broad-based business association.
Before coming to Harrisburg, he was a reporter for the Williamsport Sun-Gazette and Chambersburg Public Opinion. He is a native of Delaware County and a graduate of Lycoming College.
Olivia joined Triad last year and quickly became a valued member of the team. Before that, she spent a year in Washington, first as a congressional intern focusing on trade and commerce, then as a research and policy writer for Citigroup assigned to the Trans-Pacific Partnership trade deal. She then worked for a year in Harrisburg as a House staff member before coming to Triad. She is a graduate of Lebanon Valley College with a B.A. in political science and a minor in law & society.
Rick has parlayed his experience in the news media and as a corporate communications manager into a successful strategic communications consultancy, which includes national and international clients as well as those closer to home.
He has managed communications for merger and acquisition clients, directed successful community outreach efforts and undertaken numerous issue management and crisis communication assignments for a variety of organizations. He was the de facto communications director for Associated Pennsylvania Constructors during its successful multi-year effort to advance a transportation funding measure. Known as Act 89 of 2013, the measure increased Pennsylvania’s transportation funding by $2.3 billion per year.
In addition to project work, Rick is in demand as a media coach and message trainer. His clients have appeared on 60 Minutes, 20/20 and in a variety of other high-profile, high-pressure broadcast and print media venues. He has received various journalism and professional communicators’ awards and holds a B.A. in journalism and an MBA.
Michael came to Triad after serving as chief of staff to the House majority leader in Pennsylvania, as well as stints as president of two successful consulting firms. While in government, Mike held positions across the spectrum, from his start as a staff writer for the House Conservation Committee, executive director of the House Environmental Resources and Energy Committee and press secretary and spokesman for the House Democrats. Running the floor of the Pennsylvania House of Representatives, Mike established long-lasting relationships with scores of legislators and senior staff members from both sides of the aisle, and both legislative chambers.
Mike’s policy background includes having a hand in multiple state budgets, Gov. Ed Rendell’s economic development initiatives, transportation funding, environmental issues, alternative energy standards, overtime policy for nurses, minimum wage and the slots gaming law.
Few cities in America have a municipal government that can be as tough, byzantine and fiery as Philadelphia. But it is within the walls of Philadelphia City Hall that you will find Yvonne Roberts, navigating the tough waters, meeting with top decision makers, and generally making it look like the easiest job in the world. Smooth, tough and unflappable, Yvonne is the director, and the heart and soul, of Triad’s Philadelphia office.
Her contacts constitute the definitive list of Philadelphia’s leaders, from the business community, to legislators and city council members, from Mayor Jim Kenney, to council members; from freshmen state Representatives to powerful Senate Appropriations Chairman Vince Hughes and U.S. Sen. Bob Casey, Jr.
A seasoned lobbyist, negotiator and community relations specialist, her clients represent corporate, public and nonprofit sectors on the local, regional and national levels. Her multidisciplinary approach to problem-solving, a product of more than 30 years of working in public relations, politics and business, sets her apart as a practitioner and gives Triad’s clients a critical edge when dealing with the city, Congress, or the U.S. Senate.
Yvonne’s relationships with a diverse array of Philadelphia special interest groups and the Pennsylvania Legislative Black Caucus have enabled her to assist with numerous community outreach initiatives, and she has unparalleled skill in resolving conflicts and finding the common ground, something not always in abundance in the rough-and-tumble world of Philly politics.
After establishing a full-service consulting agency in 1982, her career path eventually brought her to Triad in 2001. Along the way, her clients have included Rite Aid, Proctor & Gamble, R.J. Reynolds, Conrail, Comcast, the Philadelphia Coca-Cola Bottling Co., the National Association of Black Owned Broadcasters, the African American Historical and Cultural Museum of Philadelphia, and Sony Music Entertainment.
More recently, she has worked with Children’s Hospital of Philadelphia, Mercy Hospital, Delaware Valley Community Health, Moore College of Art, the Inglis Foundation, LogistiCare, Lutheran Settlement and Baseball at 30th Street.
With more than 20 years of public policy experience serving in a wide variety of roles in the legislative and executive branches of government, as well as the private sector, Doug has earned the respect of leaders from both political parties. He has served as director of communications for Gov. Ed Rendell, as deputy state treasurer, as chief of staff to the Pennsylvania House minority leader, and as vice president of government relations for a Harrisburg public affairs firm.
He has successfully managed public affairs campaigns and advocated for clients at the local, state and federal levels. He has demonstrated an ability to build expertise in new areas, develop and maintain relationships with individuals and groups, and build consensus among those with diverse interests.
Brendan joined Triad in Pittsburgh after serving as manager of external affairs and as spokesman for the Pittsburgh Water and Sewer Authority. Before that, he was with the City of Pittsburgh’s Planning Department, working on several prominent projects and zoning board cases that required outreach initiatives. Brendan’s career started with the state House of Representatives for a veteran legislator from western Pennsylvania.
Having developed his outreach skills from the ground up, Brendan maintains an extensive list of community contacts throughout western Pennsylvania, in business, community leadership and political circles, as well as the nonprofit community.
It isn’t always easy to find Andrea Updegrove, shielded as she is by stacks of spreadsheets, folders, invoices, contracts and all other manner of crucial documents, but trust us, she is there, making sure the trains run on time.
As business manager, Andrea makes sure that the bulldog stays fed. She manages accounts receivable and accounts payable, generating invoices, producing checks, preparing monthly account analyses and coordinating payroll.
Andrea joined Triad after working her way up through the accounting department at Keystone Peer Review Organization, Inc. Before that, she held accounting jobs with Cleveland Brothers Equipment, the Catholic Diocese of Harrisburg and Pennsylvania Blue Shield.
She holds an associate’s degree in business administration from Harrisburg Area Community College, and she is working toward a bachelor’s degree in accounting.